Get In Touch CONTACT
Google Ads Grants are one of Google's most powerful yet most underestimated tools for nonprofits. The marketing toolbox of every nonprofit organization must recognize, appreciate and avail this remarkable resource. The program has been functional for a very long time. The research shows that professionals of nonprofit organizations are not aware about the effectiveness of the program. The Ad grant program can remarkably help nonprofits of all proportions. The program can widely support nonprofits in their missions and services. It does not matter whether the nonprofit functions on a small or large scale. The only thing that counts is that nonprofits must be eligible for the ad grant program. Google Grants works by the criteria enlisted for eligibility. The Google grant provides $10,000 each month to the nonprofit organization. It is used as an expenditure for posting advertisement campaigns on the Google platform. If the organizations function by the regulations, the $10,000 is renewed every month. As per 501(c) (3), every nonprofit other than hospitals, schools, and government organizations is eligible for the Google grants. The ad grants can significantly help nonprofits in delivering their messages and services to a wide spectrum of viewers. These users use the Google search engine daily. If the search is conventionally relevant to the services of the nonprofit, the advertisements of the campaign will surface on the screen of the users. There are no specific limits to the number of non-profits who can receive the grant. If your nonprofit is eligible, Google will approve the grant. The Google grant is one of the most cost-effective and potent tools to articulate the message of your work to a far-reaching segment of spectators and audience.
Google ads for Nonprofits have helped in a very significant way. Our experts conducted a very comprehensive case study in helping nonprofits with the Google grants. Therefore, we withdrew some notable key points.
Normally, if people are searching for something on Google and if we have a page addressing that topic on the website. We can use Google Grant to target those subscribers and attract them to our domain of the website. It will help us in taking the next step to reach a new bandwidth of viewers. A greater bunch of subscribers will help us collectively in advancing the organization’s mission forward.
Some nonprofits deliver services on a compact scale. Small nonprofits often possess an apprehension about the worthiness of Google grants.
The prominent factors that determine the appraisal of Google grants:
The factors are independent of the fact how big or small the nonprofit organization is. In fact, there are many small functioning nonprofits that serve a significantly large number of audiences. Such nonprofits perform really well with Google grants. In reality, it is the only domain in the world where every eligible nonprofit receives a matching donation every month on credit.
The availability and eligibility of Google grants are widespread in more than 50 countries around the world. The process of eligibility varies in accordance with the country and the implications of regulations in concern with the geographical factors. The countries which fall in the geographical location in similarity with the Google website, allow their non profit organizations for the Google grant. This article solely focuses on the eligibility of nonprofits in the USA.
Faith-based organizations, like houses of worship, are eligible for Google Grants. If your organization is applying for a Google grant, the nonprofit must formally possess a 501(c) (3) status to meet the eligibility criteria. The houses of worship are officially exempted from tax, that’s why many worship houses don’t apply for Google Grants. Some houses of worship located in remote areas usually don’t receive large lumps of donations. Such nonprofits must avail of Google grants to reach more people online.
Initially, there are a few steps that must be completed before applying for the Google grant. Nonprofits can apply for grants through Google. The first step is to create a Google account of the organization in the nonprofit domain to officially claim grants from Google. Once you have logged in to the nonprofit accounts of Google, you can apply for the Google grants. In the present form, the process happens significantly in two phases. Firstly, we submit the link of the website to the Google Ad grants team, who certify whether the web presence is prepared and organized. Once this phase is over the second phase involves the formulation of a basic Google Ads account, that is further later sent for approval.
The most important note is that you must have a setup that tracks the conversion rate of the audience into potential subscribers. This implies that:
One of the most important factors for adding outrageous value to the website is the delivery of content in the website. For quick understanding, there is a Google Grant website rubric tool. If the rubric score is not working well, then content creation must be optimized to perform well for the grants offered in Google Grants program. The websites which deliver outstanding results with Google grants usually have a lot of individual pages. There are more than 10 pages on these websites and every page can be promoted with marketing and search engine optimization strategies.
Google has certain guidelines to effectively bookmark the Google Ad grants compliance program. Few outlined guidelines to effectively meet the requirements for Google Ad grants compliance are:
Structure of the Account:
Keywords:
Performance:
Other:
The auditing of accounts provides the scope of information for the effective setting up of accounts. The following ways can support us relevantly to determine whether the account has been efficiently set up:
To run an effective Google Ad grant account, conversion tracking is one of the most important components. The advertisement campaigners often overlook the conversion tracking feature of the Google Ad grant account. The Google Ad grants team widely recommends that the program should have its primary emphasis from incomprehensible expenditure to fruitful conversions. In 2018, there were very limited keywords used by the organizations. For e.g. a soccer team would advertise their services with a single keyword. There have been major advancements since then. Nowadays, there are several keywords that can be used as tags to attract prospective audiences to our campaigns. If the keywords are used optimally in relevance with the organization’s mission, there will be enormous search results from the traffic searching for a similar topic.
All the minute actions of users must be profoundly analyzed because some of them are crucially beneficial for the organization. The campaigning team can set up conversion tracking for these actions using Google Analytics and Google Tag Manager
According to a survey, the majority of nonprofit organizations do not spend the entire $10,000. There are many factors that lead to the mismanagement of funds. There can be many reasons for that, some of them are listed below:
The organizations which are serving a mission that is aimed towards higher purpose often utilize the entire fund provided in Google grant. So to effectively capitalize their budget, they endorse paid advertisements as well. A few common reasons for running paid ads of Google with the Google grant account are:
There are continuous efforts from Google to refine the Google Grants program for nonprofits. After working in an immediate coalition with the Google team, we have analyzed that Google is constantly working to expand the benefit of Google grants for nonprofit organizations. The Google grants remarkably help the nonprofits in extending significant impact in the online sphere. The future predictions for Google grants:
You're in the right place! Just drop us a message. How can we help?
Or see contact page